It happens to all of us—people, pets, projects, and, of course, nonprofits and for-profits alike. It being anniversaries. (It happened to me last month, in fact. Again!) We've helped a lot of organizations celebrate their anniversaries with positioning, planning, and brand identities, so I thought I'd share some of the counsel we give, as well as the lessons we have learned.
Before you start planning the well-deserved observation of your many trips around the sun, consider these points:
It's crucial you get crystal clear on your why before you invest thousands of dollars, hours and hours of time, and your social and reputational capital.
Why. What do you hope to gain from the celebration? There are seemingly innumerable reasons to celebrate your organization's anniversary. Here are a few:
Sometimes, you just need a sanity check from someone who's been there. An unbiased second opinion, perhaps? Or maybe a brainstorming companion.
Take advantage of Douglas Spencer's 30 years of marketing, branding, and management experience. Book an hour-long session with him and walk away with peace of mind, new ideas, or a crisis averted! Hourly rates are based on your organization's tax designation and annual budget. To learn more, reach out to Douglas today.
Spencer Brenneman is proud to support PowerOptions as they celebrate 25 years of energy leadership. In addition to the logo above, we are providing a full array of anniversary branding.
Established in 1998, PowerOptions reduces the cost, carbon, and complexity of energy for nonprofits and the public sector in Connecticut, Massachusetts, and Rhode Island, through programs for electricity and natural gas supply, turnkey solar projects, off-site renewables, efficiency, and clean transportation equipment and services. More than 500 Members provide market leverage to negotiate extremely favorable energy arrangements for the entire membership of organizations, both large and small. Any nonprofit or public entity is eligible to join PowerOptions.
PowerOptions is celebrating 25 years of helping nonprofits reduce the cost, carbon, and complexity of the energy they need to make our world better.
Helping Senior Leadership See Your Message Needs Work
Well Said
“The most beautiful things are not associated with money; they are memories and moments. If you don't celebrate those, they can pass you by.”
—Alek Wek
Alek Wek is a South Sudanese-British model and designer who began her fashion career at the age of 18 in 1995. She has been hailed for her influence on the perception of beauty in the fashion industry. She is from the Dinka ethnic group in South Sudan but fled to Britain in 1991 to escape the civil war in Sudan. In 2015, she was listed as one of BBC's 100 Women.
POINT US IN THE RIGHT DIRECTION?
We hope you are enjoying Focal Point! If you know of someone else who could benefit from monthly tips on reconsidering their focus and reframing their message, please forward this link and encourage them to sign-up!
Spencer Brenneman, LLC is proud to be certified members of both the Massachusetts and National LGBT Chambers of Commerce.