Let's Plan Your Grand Opening!!
This is your chance to publicly launch your business virtually! Let's set the celebratory scene in Mary Kay style by sharing with your family and friends! Below you will find everything you need to create excitement, share products, book initial appointments, and future parties as you start this new adventure!
💗Where Will Your Grand Opening Be Held?💗
You will want to create a private Facebook group. This will be where your LIVE Launch Party takes place and will become your new "Customer/VIP" Group. This will be your own little space to talk about all things MK.
💗Who Do I Invite & How?!💗
There are a number of ways to go about inviting people to your Mary Kay Online party. Some ways work (personal invites), others don't (mass inviting via Facebook). One way that's proven to be very effective is getting personal with your invites. What does this entail? Let's start by making a list of about 50-70 people who you feel would benefit from our products. As you make this list keep in mind our products are truly for everyone, not just makeup lovers. Here are some ideas of women you might want to invite:
- people you went to school with
- current/former colleagues
- church friends
- first responders
- women looking for holiday/special occasion customized gift options
- women who love skincare
- women who love makeup
- women who go above and beyond for other people
- women who deserve an hour of fun with the girls!
- women who love to support other women!
- If you were having a wedding, who would you invite?
Once you make your list, send each of them a personal message asking them if they want an invitation. About half of those people you reached out to will say yes, and then from there about half of those will participate and purchase.
This may seem like a lot of work up front, but trust me, getting personal works so much better than just shooting out a mass invite or just posing it on your social media.
Scripts to Invite!
Your Grand Opening is so exciting and we want it to be a huge success!
A key to that success is INVITING a lot of people with the scripts below!
Here is your INVITE SCRIPT!!!
Hi, Anna! I'm having a virtual event in a couple of weeks to celebrate starting my new Mary Kay business! I would love for you to come and hear all about it. It'll be so much fun! It would mean a lot to have you there supporting me. Can I count you in?
(Send them your invite jpeg right after you send the text)
Hello, everyone! I'm so excited! I've just started my own business as a Mary Kay Independent Beauty Consultant! I am having my virtual Launch Party on Saturday, 7/14 @ 2 p.m., and I would love for you to join my celebration. It's free and fun! Invite a friend, and let's have some girl time!
If they respond to your message with a yes or maybe, go ahead and add them to your FB group.
If they respond to your message with a "no", "cant' make it", that's ok! You can say:
"No problem- Thanks for considering! Would you like to be added to my VIP Group and have my website in case you want to shop or look around anyway- no pressure :-) Here's the link below if you're interested! I know life gets busy so I'll follow up with you in a few days :-) xo
What to do now!
Here are a few tips you can do BEFORE your party to help you generate interest and ensure good attendance:
- Post your favorite products to your social media accounts for several days leading up to the event.
- Send your friends a text or a picture of a product you think they would like, or even tag them in a post about the products.
- Post pictures of yourself with your MK! Everyone will relate to you the most. Show them what you love and tell them why!
- Send your website link to all guests who cannot attend the party.
The week of your Grand Opening party
I will be posting in your group to create lots of excitement! In order to do this you will need to go into your settings and make me a co-admin.
Invite, Invite, InviteIn the days leading up to your Grand Opening you want to invite and send out personal messages. You can post the info on your main facebook page to ask your friends and family if they would like an invite. (just be sure they don't already have a consultant.)
Day of the Launch
Post a reminder of the LIVE in your group
Private message a reminder to everyone you invited
Post a reminder on your main Facebook page
ONE HOUR BEFORE THE EVENT:
📷 Post a one hour until party pic or gif or something!
Grand Opening Agenda!
It's time for the party...get your Mary Kay face and smile on!
We will ZOOM Live into your group.
I will welcome everyone and thank them for coming.
You will share why you decided to say YES to Mary Kay and what you are most excited about.
I will then share some of our most popular products and then you can share some of your favorite products.
I will end by sharing the ways they can support you.
* Placing an order
* Hosting a Party
* Joining your team