Remember the days before caller ID when you had to answer the phone not knowing who was on the other end? If you were born after the George H.W. Bush administration, you probably do not. (Clearly, we suffered.) You knew who it was based on the sound of the person's voice.
Brands are the same way, or at least they should be. We all know that organizations create their face, so to speak, through the use of the logo, color palette, fonts, etc. But many do not think much about their voice—the tone it uses, the sound it makes.
Having a tone of voice that aligns with your organization's brand is paramount to achieving authenticity.
Without thinking carefully about your tone of voice, you run the risk of coming across like this great Citibank identity theft ad from the early 2000s:
“Should I redesign my website?” is a question we all ask ourselves from time to time. It's also a question we all avoid asking ourselves from time to time. Every three years seems to be the answer industry experts most throw out, but that's not a hard and fast rule, of course.
To help you decide, here are six smaller questions that can help you answer the big one: “Should I Redesign My Website?”
Life After Life uses sustainable end-of-life practices to bring new life to distressed properties, environments, and communities.
Through public-private partnerships and the reimaging of deathcare's traditionally destructive business model, Life After Life is able to remediate blighted, abandoned, and polluted urban properties—transforming them into habitat and recreational sanctuaries for those who need help most.
In this recurring feature of Focal Point, we profile people and organizations on a mission! (If you have someone to suggest, let us know! )
In Case You Missed It
Brand Centers to the Rescue
Five Ways to Drive Consistency
Massachusetts Nonprofit Network
There's still time to register for the Massachusetts Nonprofit Network (MNN) annual conference. There, among many presenters, you will find Spencer Brenneman President and Chief Message Builder Douglas Spencer. His workshop is entitled, “Want to Change the World? Change Your Message!” Registration here.
Well Said
And all the lives we ever lived, and all the lives to be are full of trees and changing leaves.
—Virginia Woolf, , from To the Lighthouse
Adeline Virginia Woolf (January 25, 1882 – March 28, 1941) was an English writer. She is considered one of the most important modernist 20th-century authors and a pioneer in the use of stream of consciousness as a narrative device.
POINT US IN THE RIGHT DIRECTION?
We hope you are enjoying Focal Point! If you know of someone else who could benefit from monthly tips on reframing your focus and remastering your message, please forward this link and encourage them to signup!
P.S., What do you think of Focal Point's new look? Let us know!